Tips for Enhancing the Customer Experience & Generating Better Black Friday Margins

Stylitics Marketing Team

The Stylitics Marketing Team explores the intersection of AI, retail, and shopper experience, sharing strategies and insights that shape the future of product discovery and visual merchandising.

In a recent interview with WWD, Stylitics CEO, Rohan Deuskar, discussed the importance of a customer-centric approach in today’s ultra-competitive market.

One of the biggest untapped assets that retailers have is the customers they have already brought to their site, often at great expense. Getting these customers to explore more categories, look at more products, and ultimately buy an additional item can make the difference between missing your numbers and having a record year... It’s even more important during sales cycles such as Black Friday & Cyber Monday.

Here are three tips for making the most out of your assortment on the PLP and helping customers quickly find assortment recommendations on how to style that product.

Tip #1: Show Value By Visualizing Complementary SKUs

Bring to life a fuller view of the collections and ways to use the product offerings. The customer sees greater value because they see multiple ways to use the product.

Style Better with Stylitics

Mix & Match:

https://stylitics.com/wp-content/uploads/2023/06/Mix-and-Match-Home-Desktop-and-Mobile.mp4

Self-styling is hard, especially online. Mix and Match is an engaging experience that allows shoppers to explore product versatility, increasing their ability to see how easy it is to style items for different occasions and looks.

Tip #2: Create Product Landing Pages That Highlight The Value Of Multiple Products

The home page is no longer a guaranteed destination for a customer’s visit to a retailer’s website. From social media posts on TikTok to Google shopping, shoppers are often arriving on a brand’s product pages as opposed to home pages.

Promote what you want, when you want.

Galleries are interactive landing pages that take minutes to create and publish. The speed to market and flexibility of this drop-in experience lets retailers fine-tune and take control over what products to promote.

Tip #3: Inspire Customers To Fall In Love With Your Brand

Endless streams of products can overwhelm your shoppers. Showcase shoppable outfits and collections that encourage customers to explore, discover, and purchase the perfect look for any occasion.

By thinking beyond the transactional, retailers are empowered to rethink the typical customer roadmap, from a simple and static PDP to a dynamic and interactive shopping journey that builds bigger shopping baskets and higher margins, something no longer possible by discounts alone.

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